A Quick Review

A Modern marketer with a passion of building brands and delighting consumers with the education of Fashion marketing, Brand Management, Specialization in Advertising Communication, and self-education with 15 years of Fashion Brand Management experiences…..

brands i served

Senior Marketing Consultant

June 2021 till now


A campaign representing GEN Z and Individualism in a tribe


A concept of Meta to resonate brand with GenZ

An era of Zengen by Engine

Launch of Mega Sales

Creative / Strategy Head

Penetrating the Brand from B2B to B2C Audience



Creative Head

Projects personification to Creative Executions

COO - Karachi

A venture with team Guddushani for 360degrees development of business, Majorly creating a Liaison between Client brand team and strategy team on Digital I brand communications, My roles is to gathering Information, Analyzing data and leading the action plan and deployment strategy for Karachi Business

Head of marketing

Evaluation of Marketing Budget – Campaign Planning and execution – Content strategy – Events & PR Strategies – Retail store design via agency – Media Planning & Buying  – Specified outlet promotion and deployment – Visual  Merchandising strategy- Directing advertising agencies on Campaign creative – 360 Digital media strategies (Media & Content)


(3rd Oct 15 – Jan 16)

led the team of 40 plus professional having expertise in Digital branding , Fashion photography , Content Marketing , Pre and Post Production team, the Guddushani (Pvt.) ltd group includes GS Digital / GS Adverto / 360degrees Photography / Guddushani films and Photography. An influencing rôle to increase team productivity, company P/L and most importantly making everyone align to the nucleus of the Company.


(2ND Jan 08 – Sep 15)

strategic Planning for seasonal Marketing Campaigns , Setting and monitoring Brand Positioning ,Inbound & Outbound Communication Strategy , Campaign Photography, Evaluation of Marketing Budget, Measuring ROAS , Over all Media Planning & Buying, Digital Brand Building , Specified outlet promotional strategies and implementations , Events planning Directing advertising agencies on Brand Campaign creative


(9th Aug 2006 –Dec 2007)


group creative coordinator

(4th July 2005 – Aug 06)