By 2020 85% of the customer service will be done without human involvement

The way people see themselves in the world  is shifting which shaped out the way they interact with others and brands is also changing

Omniculture identities:  technology has exposed people with different perspectives now people seeks multicultural identity and they are comfortable, either its comes to gender roles, parenting responsibilities . However people are liking to keep their cultural identity yet like to merge into new perspective

New negotiations : As technology grow, people expectations with the brand grow, with technology both people and brand will have the control over prices and advantages : Now on the one side people are seeking for better offers from the brands where they are also willing to pay Surge pricing for the convenience, they believe they are willing to pay extra if its worth the time . Like ride hailing in 28% american doesnt have any issue on peak factors, News trends like programatic buying

Next gen-work : Millennial will officially takeover the work force , by 2020 half of the world work force will be millennial , They want clear strategic vision and company where purpose ,objective and meaning fullness  meets their expectations

Beyond aging :  Aging is getting obsolete now , people age bar has increase for being perceived as old people , that tech driven things are making people more up to day , healthy and smart living

Shopping near or far : People do like to continue with the cultural commerce by on the other side they global minding is also increasing , ,65 M business in facebook has 35% people are from other countries